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| "BPI: A Tradition of Leadership."
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| Ever since most people can remember, this has been the institutional tagline of BPI. These four words capture the defining characteristic of the Bank –- the passion to always lead the way when it comes to matters most important to our customers. It is a passion that has lived on for 155 years. This was clearly manifested when our Bank pioneered the electronic banking revolution in the 1980's, in much the same way it did when it issued the first paper money in the 1850's.
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| BPI's strength is clearly built on this heritage. It is the basis for BPI being synonymous to trustworthiness, security, prestige, and banking excellence. It is also the springboard for the role that our Bank wants to take on, as it continues to be relevant to the lives of Filipinos today.
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| "BPI: We'll take you farther."
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| BPI sees itself in a unique position to inspire progressive money values in the Filipinos and to motivate them to change their passive ways. It certainly has the track record to give people the confidence to rise above common misconceptions about money. And it also has the credibility to inspire progress and become a beacon of financial confidence.
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| But more than providing inspiration for progress, our Bank provides the visionary products and services for people to achieve their ambition of a better life. It has the know-how, the technology, and, more importantly, the people who can make a difference in the lives of its customer.
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| All told, BPI will take its customer farther. The new campaign invites people to act now and partner with BPI. It is a message for existing customers, whose evolving needs are the reason for the Bank's zeal in improving its products and services. It is equally a message directed to prospective clients, Filipinos here and abroad -- an invitation to realize their dreams and aspirations by starting a relationship with BPI.
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| Let BPI challenge you to take real action now!
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Stop talking about the future.
Let's make that better tomorrow happen today.
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Stop studying the possibilities.
Let's act on your great idea now.
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Stop exploring all options.
Let's head towards your goal now.
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Stop weighing the odds.
Let's pursue the plan you always had in mind.
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Stop waiting for the perfect time.
Let's take that step forward now.
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Stop wishing.
Let's achieve your dreams today.
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| Let's begin.
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